Sponsorship rate calculator
Price a sponsored post or video from your views and the CPM you choose, with usage rights, exclusivity, production costs and agency commission.
How to use
Enter the average views one sponsored piece gets, the CPM you charge (the price per 1,000 views) and how many pieces the brand wants. The base fee is views ÷ 1,000 × CPM × pieces, and the result shows it with every part of the price, updating as you type.
Extras are optional and priced as a share of the base. Usage rights, when the brand runs your content in its own ads, and exclusivity, when you agree not to work with its competitors, each add the percentage you set for every month. Production costs, such as props, travel or outside editing, are added as they are. With an agency commission, the price to quote is raised so that after the agency’s share you still receive the full amount: net × 100 ÷ (100 − commission).
There are no market rates built in, because a fair CPM depends on the platform, the niche, the audience’s country and how engaged it is. The pre-filled values are only an example. Your effective CPM, the quote divided by all the views and multiplied by 1,000, lets you compare offers and earlier deals. Taxes are not included; add VAT or sales tax with the tax calculator if you charge it. Nothing you type leaves your browser.
Example
The example: 25,000 views at a CPM of 18 are worth 450 per video, 900 for two. Three months of usage rights at 10% a month add 270, one month of exclusivity at 15% adds 135, and production costs 150: 1,455 for the creator. With a 20% agency commission the price to quote is 1,455 × 100 ÷ 80 = 1,818.75, an effective CPM of 36.38.
20,000 views, CPM 25, 1 video500: 20,000 ÷ 1,000 × 25.Usage rights for 3 months at 10% a month on a base of 500150 more: 500 × 10% × 3, so 650 before any other extras.Exclusivity for 2 months at 15% a month on a base of 500150 more: 500 × 15% × 2.1,455 to receive, 20% agency commissionQuote 1,818.75: the agency keeps 363.75 and 1,455 is left for you.
Frequently asked questions
Which views should I enter?
The average of your last 10 comparable pieces on the same platform, each counted at the same age, for example 30 days after posting. If one went viral, leave it out or use the median, so the price reflects what the brand can expect. Follower counts are not views.
Which CPM should I choose?
Your own. The calculator does not suggest one, because published “average rates” rarely say which platform, country or niche they measured. A good starting point is your past deals: the fee divided by the views it brought, multiplied by 1,000, is the CPM you were actually paid.
Why do usage rights and exclusivity cost extra?
Usage rights let the brand run your content as its own advertising, reaching people beyond your audience for as long as the licence lasts. Exclusivity stops you from accepting work from its competitors for a while, which can cost you other deals. Both are priced per month as a share of the base, at a percentage you decide.
How is the agency commission worked out?
So that you receive the full amount after the agency takes its share: the price is your net × 100 ÷ (100 − commission). With 1,455 net and 20%, the quote is 1,818.75 and the agency keeps 363.75. Simply adding 20% would leave you only 1,396.80.
Do I have to label a sponsored post?
Yes in most countries. The European Commission’s Influencer Legal Hub reminds creators that EU consumer law already requires advertising to be disclosed, the US FTC says the responsibility for the disclosure lies with the influencer, and the UK’s ASA publishes a guide on labelling ads. On YouTube you also tell YouTube through the paid promotion setting in the video’s details, which shows viewers a label. Check the rules where you and your audience are.